Question 1

What is Dormy?

Accepted Answer

Dormy is a GTM operator-in-a-box for founders, exposed as an MCP (Model Context Protocol) server, a Telegram bot, and a CLI. It runs operators that do real go-to-market work (find leads, get you found in search and AI engines, find press, and answer GTM questions from 1,000+ top playbooks) directly inside Claude Code or any MCP-compatible client. It also brokers curated warm intros to GTM operators and investors.

Question 2

Who is Dormy for?

Accepted Answer

Founders and solo entrepreneurs who need to run go-to-market without a growth team, and who may also be raising pre-seed to Series A. Especially useful for technical builders and lean teams (2 to 5 people) who use AI agents daily and want operators that produce real GTM work plus warm intros, without hiring a growth agency or fundraising consultant.

Question 3

How do I install Dormy?

Accepted Answer

Sign in at https://heydormy.ai with email OTP (no password). New accounts get $5 free credits. Then on /console/install copy the command `claude mcp add dormy --transport http https://mcp.heydormy.ai/mcp` and paste it in your terminal. The first tool call opens a browser tab to approve the OAuth connection. You're already signed in, so it's a one-click Approve. No API key required in the install command. For Telegram bot access, DM @dormyaibot directly with /start.

Question 4

Does Dormy cost money?

Accepted Answer

New accounts get $5 free credits, enough for roughly 100 cheap-tier tool calls or 30 premium-tier (Claude Sonnet, Gemini Pro) calls. After that, top up from /console/billing via Stripe. Cheap-tier calls run ~$0.005 each, deep-reasoning calls ~$0.05. Power users can paste their own OpenRouter API key in /console/settings to bypass Dormy's per-token markup; you'd pay OpenRouter directly and Dormy charges nothing for that path.

Question 5

What API keys do I need?

Accepted Answer

None to start. The MCP install command no longer requires an API key. Dormy uses OAuth 2.1 (authorization_code + PKCE) for MCP authentication. Sign in once via email OTP, click Approve in the consent screen the first time your agent calls a tool, and you're connected. Optionally, you can add your own OpenRouter API key in /console/settings to pay OpenRouter directly instead of buying Dormy credits.

Question 6

How long does setup take?

Accepted Answer

Add the MCP server to Claude Code or DM @dormyaibot on Telegram in about 2 minutes. Tell Dormy your stage, sectors, and one-liner in roughly 15 minutes, or just start chatting and it picks up context as you go. Then Dormy starts working proactively.

Question 7

Can I use Dormy without Claude Code?

Accepted Answer

Yes. DM the Dormy Telegram bot @dormyaibot directly and send /start. It's open self-serve, no invite needed. Or connect to the same MCP server from any MCP-compatible client using URL https://mcp.heydormy.ai/mcp.

Sella Direct Ventures

Recent portfolio

Frequent co-investors