TruNativ is a D2C nutrition brand selling protein powders, fiber supplements, collagen, and macro-nutrient products directly to Indian consumers.
$30MSeries B
A $30M Series B for an Indian D2C nutrition brand signals that the category has moved past early adopter phase—OrbiMed's involvement (they back serious biotech/health plays) suggests unit economics are proven, not just hype. TruNativ is likely using this to scale supply chain, build manufacturing capacity, and expand SKU distribution across tier-2 cities where D2C logistics are still the bottleneck. If you're building any D2C brand in India, watch how they solve cold-chain and repeat purchase rates at scale—that's the actual moat, not the product.